- Article published at:
 - Article author: Shawna Pearce
 - Article comments count: Comments 0
 
Staying Consistent Online as a Creative Photographer
Let’s be real. Staying consistent online is hard. I probably could qualify to be in the running for being the worst at it. Some days your brain is full with ideas and posting like crazy, and other days… well, the couch and a good snack sound better than trying to figure out what to say on Instagram. I’ve been there. The truth is, consistency doesn’t mean perfection, it just means showing up often enough that people start to feel like they know you.
Think of it like this: your online space is your shop window. If people peek in and see it’s empty or hasn’t been dusted off in months, they might move on. But when they see you sharing your art, your heirlooms, your behind-the-scenes, they stick around. In fact, studies show that 68% of people are more likely to buy from a brand they feel connected to. That connection happens when you keep showing up, even in small, simple ways.
Why Consistency Counts
- 
It builds trust.
When you’re present online, it tells people you’re active and reliable. That trust is a huge part of why someone books a session or takes a class with you. - 
The algorithms like it.
Platforms push out content from people who post regularly. According to HubSpot, brands that post 16+ times a month get over 3 times more engagement than those who only post a few times. That doesn’t mean you need to post every single day, but it does mean showing up regularly matters. - 
It creates a connection.
Every time you post, you’re having a little conversation with your audience. Over time, those conversations turn into relationships. And relationships turn into bookings, sales, and students. 
Simple Ways to Stay Consistent
- 
Batch your content.
Pick one day to write out posts or edit a few photos, then schedule them. It saves you from scrambling last minute. - 
Tell the stories.
You don’t just take photos, you tell stories. Share why you chose that antique chair, or what it meant when a client wore their great-grandmother’s dress. Those little details keep people interested. - 
Mix it up.
Post a Reel one day, a photo carousel the next, then maybe a quick tip. Variety makes things fun without straying off-brand. - 
Use themes.
I love themes because they take the guesswork out. Monday Muse, Tuesday Tips, Friday Features, whatever works for you. It gives your audience something to look forward to. - 
Recycle your work.
That blog you worked so hard on? Break it into a few social posts, a Reel, and maybe an email. Don’t be afraid to use things more than once. 
Common Roadblocks (and how to beat them)
- 
“I don’t have time.”
Even one thoughtful post a week is better than disappearing. - 
“I don’t know what to say.”
Share like you’re talking to a friend. Show a prop you love, a client story, or a quick tip. - 
“No one cares.”
They do. And the more you show up, the more they’ll prove it. 
Consistency = Legacy
For me, photography is all about heirlooms and legacies. Online consistency works the same way. Each post you make is like a little heirloom, something that tells your story and builds your presence over time. Your audience won’t just remember the photos you created, they’ll remember how you showed up, shared your process, and invited them into your world.
And if you’re a photographer reading this, thinking “I want to do that, but I don’t know where to start,” that’s what I teach in my courses. Whether it’s painterly Photoshop editing, creating storybook images, or using my PNG overlays (like kittens, chairs, and wings) to spark your creativity, I’ve got you covered.
Wrapping It Up
Consistency online doesn’t mean being perfect. It just means being present. Show up, share your stories, and connect with people. Over time, those little posts add up to something big.
Your consistency journey starts now. I think this Chinese Proverb sums getting started today perfectly: "The best time to plant a tree was 20 years ago. The second best time is now."
You got this!
